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Fantastic value without compromising quality
By now we should have convinced you that if you would like to be served by well-trained, enthusiastic and knowledgeable people, in a store that offers considerably more choice than an average motor accessory store, then your local A1 store is the place. But all of this service and choice is of little use if the store is over-priced and uncompetitive.
A1 stores are definitely not!
A1 stores are independent. They have a local owner who understands his local competition and has the ability to price items accordingly. He'll know about "Joe Bloggs's down the road" special one-week offer and make sure your local A1 store remains competitive.
However, as a member of A1, they can harness the power of a national buying group that negotiates prices often much better than the largest of national retailers in our field. A1 measure the national price market and report to members information about "deals" to be offered by national retailers so that A1 members can again be competitive at all times.
This combination of knowing the local and national market provides unique benefits to A1 members that are then able to pass the savings on to their customers. Indeed, A1 stores are so certain that they provide superb value for money that they have introduced a price promise in all their stores.
And, they provide all these benefits without compromising on quality. A1 require members to maintain professional retailing standards in customer service, store appearance and, most importantly, product quality.